Entries by Kim Martens

Step 1 – Name Your Business & Purchase the URL

In the competitive world of real estate, choosing the right name for your business is crucial for standing out and attracting clients. Your business name not only represents your brand but also serves as your online identity. To help you navigate this important decision, go to Silvercreek TV and watch the class “Creating Your Business […]

Step 2 – Logo Design

When it comes to logo design, it’s essential to communicate your brand’s message effectively to your audience. Your logo serves as the visual representation of your brand identity, so it’s important to convey the right message.    Begin by selecting a style that aligns with your brand personality and values. Choose from styles such as […]

Step 3 – Schedule Updated Headshots

Don’t skip this step if your current headshot was taken more than 1 year ago Get new headshots!  As real estate agents, it’s time to ditch the glamor shots from 2005 and show the world your 2025-ready face! Your headshot is like your business card, and if your clients can’t recognize you at an open […]

Step 4 – Sign up for Free Coaching Modules

As a Silvercreek agent, you receive FREE access to the entire Icenhower Training Suite, which includes online courses like Negotiation Skills, Success Mindset, Agent AI Advantage, and much more. Key training modules from this suite have been integrated into the 30-Step Marketing Plan. We have added some components from the training modules into the 30-Step […]

Step 5 – Branding – What’s in a Brand?

Not sure where to start when it comes to launching your business?  Just in case you skipped over this video in Step 1, now is the time to watch our “Creating Your Business Brand” class. This class will cover: Business names and entities Branding basics Creating your online presence Setting up your website and email […]

Step 6 – Setting Up Your Email – Best Practices

Setting up an email account is a crucial step for real estate agents to establish a professional online presence and effectively communicate with clients. Here are some best practices for you when setting up your email account: Use a Professional Email Address: Choose an email address that reflects your name or your business name, rather […]

Step 7 – Choose Your CRM – BoldTrail vs LoneWolf

Silvercreek offers two options for your custom business website & CRM, Bold Trial or Lone Wolf Front Office:   Bold Trail /formerly kvCore – $60/month Discover the powerful features of BoldTrail, formerly kvCORE CRM, designed to transform the real estate industry for brokers, teams, and agents. Its mobile-first approach ensures seamless work on the go […]

Step 8 – Sphere of Influence – Compile Your Database

Your sphere/database is the heartbeat of your real estate business. It’s the lifeline that fuels your success. A CRM system is how you manage this database effectively, ensuring you stay top-of-mind with your contacts. Never neglect feeding your database! Starving it means starving your business.  Essentially, managing your database should be your utmost priority. When […]

Step 9 – Categorize Your Database And Upload To Your CRM

In the previous step, you began compiling your database and the contact information for everyone you know – a daunting task. But once you’ve done your original list, you will only need to add new contacts as you make them, and that’s a breeze. We are sure you’ve noticed that your database is filled with […]

Step 10 – Explore the Silvercreek Toolbox and Silvercreek TV

Take time to explore all of the Marketing resources that Silvercreek provides for our agents.  When you are signed into the Silvercreek Toolbox you will see a large button on the top right called Marketing Tools that takes you to our Marketing Page.  Here is a quick video showcasing some of the top features & […]