Step 26 – Email Marketing and Silvercreek Tribune

Real estate agents can use email marketing to nurture relationships, provide value, and maintain consistent communication with their sphere of influence (SOI). 

Start by segmenting your audience—tailor messages to past clients, current leads, and referral sources. Share valuable content like market updates, homebuyer tips, or new listings. Personalize emails by using recipients’ names and referencing past interactions. Automate campaigns for seasonal greetings or home maintenance reminders, and include clear calls to action (CTAs) encouraging consultations or event attendance. Monitor email performance through analytics, test formats for improvement, and maintain a regular but non-intrusive schedule to keep your audience engaged.

Tools for Success:

• Email Marketing Platforms: Consider tools like Mailchimp, Constant Contact, or specialized real estate CRMs like BoldTrail or Lone Wolf Front Office for managing campaigns.
• Mobile Responsiveness: Design emails that look great on any device to cater to a mobile-savvy audience.
• Our monthly email resource, The Silvercreek Tribune, is a FREE, content-rich newsletter designed to help you engage with your sphere of influence. Published at the beginning of each month (typically by the end of the first full week), the Tribune is fully customizable, allowing you to include your own listings and personalized touches. You can find it on the Marketing page, along with a step-by-step video tutorial that walks you through customizing the template and sending it via MailChimp. It’s an easy and effective way to stay connected with your audience!

 

RESOURCES : WATCH THIS! The Silvercreek Tribune & MailChimp Class