Step 24 – Farming

What is Farming?

Real estate farming is a targeted marketing strategy where agents focus their efforts on a specific geographic area or demographic niche to establish themselves as the go-to expert in that market. This approach involves consistent engagement with the community through direct mail, door knocking, hosting local events, digital marketing, and maintaining a visible presence in that area.

The goal of real estate farming centers around building strong name recognition and trust within the chosen area.  Over time, this generates a steady pipeline of leads and referrals. 

By becoming familiar with the unique aspects of the market, agents can provide tailored advice and demonstrate their expertise.  Consistent farming helps agents dominate their target area, driving more listings and transactions, and building a sustainable, thriving business.

Watch this video of our Sales Meeting with Cody Day from Fidelity National Title with some great tips on farming!  

Sales Meeting | Farming Tips & Resources | Cody Day | Fidelity National Title | 4-2-24

 

Watch this video of our Sales Meeting, Resources for Farming with with Paige Snider from Fidelity National Title including tips on how to use title search tools to create your farm:

Sales Meeting | Resources for Farming | Paige Snider | Fidelity National Title | 3.18.25

Class Handout: Complete Guide to Farming

 

RESOURCES: Icenhower Intro to Farming 

For complete training module go to the Silvercreek Success Icenhower Training Suite and complete the FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods Module