Step 25 – Postcards & Automated Mailers

Sending automated postcards to your sphere of influence (SOI) is an effective marketing strategy for real estate agents to stay top-of-mind with potential clients. Here’s why it’s beneficial:

  1. Consistency and Visibility: Automated postcards ensure regular communication with your SOI, helping to build brand recognition and remind recipients of your services.
  2. Personalized Marketing: Postcards can be tailored to highlight market updates, recent sales, or seasonal messages, making them relevant and engaging.
  3. Cost-Effective Outreach: Compared to other marketing methods, postcards are affordable and provide a high return on investment by maintaining contact with past clients and prospects.
  4. Building Trust and Relationships: Regular mailings demonstrate your expertise and commitment, fostering trust and positioning you as a reliable real estate resource.
  5. Automation Saves Time: Automating the process frees up your time while ensuring a professional and consistent outreach strategy.

Automated postcards help agents nurture relationships, generate leads, and convert prospects into clients by keeping their brand present and active in the minds of their SOI.

Check out Bear Printing and their 12-month automated postcard program here and contact them for a 1-0n-1 call to set up your postcard campaign:

Bear Printing/Client appreciation cards