Friday’s Objective: Learn to effectively show properties
At this point your clients have narrowed their search down to less than 6 properties. In the prior lessons you explained how buying home is a process of elimination not selection. Make sure you emphasize the importance of eliminating homes with the drive by technique. Once you’re ready to put them in your car follow these important steps:
- Did you do Effective Planning?
From the first interview with your buyer prospects to the opening of your car door, have you done the right planning for your showing day? Are you showing them FSBO’s as well as MLS listings under a buyer representation agreement? Do you have a firm grasp of their requirements? Have you made a final check of the recent MLS activity (hot sheet) to be sure that all of today’s homes are still on the market and at the prices you have with you?
Don’t start out wrong, have your planning done for a successful showing day.
2. Know the Route and Don’t Look Lost
Even if you have to drive the entire route the day before, be sure that you can take the most direct route to each home in turn. Your buyer clients are hiring you as the expert in the area and the properties listed there. Don’t damage that expectation by driving around unable to locate a street that’s been there for ten years or more.
3. Have Yours and a Buyers’ Packet of all Pertinent Information
There’s no such thing as too much information when you’re showing homes to real estate buyers. If for no other reason, having things like floor plans, survey plats and restrictions documents, you’ll be able to answer questions they’re sure to ask.
If it’s their first time in a subdivision, some information and covenants from the subdivision would be a great thing to have in their packet. You have your printouts and they should have their own copies with a clipboard and pen for taking notes. Even a map of the area for them to keep would be a nice touch.
4. Knock and Announce Your Entry Loudly
I once showed a home, and even though I did knock and announce myself, I opened a bedroom door to find a teenager asleep home sick from school. Others have surprised a homeowner in their robe having coffee. Be sure to knock loudly and announce your presence on entry, even if the occupant is supposed to be away.
On one entry, I did my usual loud “Hello, Realtor!” announcement and heard “Hello” back. I didn’t enter. “Hello, Realtor!” again and “Hello” back. He really was a very friendly parrot.
On this subject, it’s also best to go to the door, knock and gain access before walking the yards. If there is an owner or tenant at home, you want them to know that you’re there before they see you through a window in their back yard.
5. Take Off Your Sales Hat and Put on Your Consulting Hat
Disagree if you like, but your role is to facilitate the location of properties, present them to your buyer clients and answer their questions/do research to help them make decisions. Your role is NOT to sell them a home.
If you hear an agent or broker complaining that a significant number of his “deals” fall through before closing, it could be that too many “closing techniques” are being used and they’re experiencing “buyers’ remorse.” There are a good number of ways a buyer can balk on a contract without just saying “You pushed me too hard, and I’ve changed my mind.”
Agent forums see this question frequently; “Do you lead your buyers through the home pointing out features, or do you just let them find their way and stay behind them?” If your buyers express that they’d like you to lead them around, then do it. Otherwise, they’ll probably appreciate your presence to answer questions without too much feature-pointing. If you’ve developed a good relationship, your comments are probably appropriate, however, you don’t have to like or dislike the home….they do.
Definitely point out problems you might see. Cracks in walls or floors, as well as mold or water marks are things you should bring to their attention. They still may like the home, but they’ll need to get disclosure and inspection on these items if moving to purchase.
6. Without Rushing Them, Keep Your Buyers on Track
Too many homes are full of really interesting owner “things”. It’s easy for some buyers to get side-tracked looking at pictures, furniture and other things that aren’t part of the home for sale.
You need to keep your schedule and your buyers in the “home” mode, rather than the “things” mode. One effective way to move them out of a room they’ve gotten too comfy in would be to precede them into another room and make some exclamation like “Wow, this is a nice room!”
It’s also OK to let dawdling buyers know that you have a schedule and need to keep moving. If their excessive time in a home is genuine interest, you can ask them if they’d like you to schedule another showing to get more in-depth into the property.
7. The Way It Was Is the Way It Should Be
Be sure to leave the home exactly as you found it. That means doors that were open should be open, and closed if they were closed. Make sure that all exterior doors are locked.
If your buyers separate during the visit, and you can’t be with everyone, then go through the home once they’re out and do a last check of all doors and rooms. The only time many agents have been bitten by this is when they were with one buyer and the other unlocked the door to check out the bedroom deck. If you don’t follow behind them all at the end, you could leave an unsecured home.
8. Review the Day’s Showings and Ask Questions
You’ve shown a dozen or so homes and you’ve been careful to enter properly and lock them up when you left. You’ve answered a lot of questions and driven around a bit. Don’t expect that you’ll remember everything, or that your clients have the same thoughts about a home as they had when they were in it.
Over coffee, or just in the car, go over each of the homes and get their opinions and perhaps their final “no” to each. Ask if there is any follow-up on particular homes they’d like you to do. Maybe they now would like to see one of them again, and you can schedule a return visit.
Do this review when you’re not moving and can take notes. In keeping with your consultant expert image, always write down important information…which is what your clients expect.
- Planning Property Showings for Buyers
- Qualifying Buyers from a Seller’s Perspective
- Putting the Decisions to the Customer
- If a Seller Gets Cold Feet at Closing
- Sample Toolkit CMA Buyer’s Presentation
- Sample Buyer’s Questionnaire
- Buyer’s Guide
- Sample Buyer’s Packet