Step 14 – Social Media – Instagram
Instagram has emerged as a powerhouse for real estate professionals, offering a visually-driven platform ideal for engaging with your audience. With over one billion active users and millions of business profiles, Instagram presents a prime opportunity to connect with potential clients. According to NAR, social media, including Instagram, is a top source for generating high-quality leads.
Instagram’s user-friendly interface and emphasis on visual content make it an effective tool for showcasing properties and attracting prospective buyers. Setting up a business account on Instagram is essential for maximizing your reach and leveraging features like call-to-action buttons and ad promotion.
To begin, ensure your profile is polished and professional, with a captivating profile photo, a concise bio containing relevant contact information and service areas, and a cohesive aesthetic that aligns with your branding. By establishing a strong presence on Instagram, REALTORS can effectively showcase their listings, build brand awareness, and cultivate meaningful connections with their audience.
Social Media Training: Converting to an Instagram Business Account
Social Media Training: Optimizing Your Instagram Profile
RESOURCE: The Ultimate Guide To Instagram Marketing For Real Estate
For complete training module go to the Silvercreek Success Icenhower Training Suite and complete the Social Media & Digital Marketing Online Masterclass for Agents Module
