Step 12 – Social Media – Facebook and Meta Suite
Top-producing real estate agents understand the importance of growing and engaging their SOI (Sphere of Influence) Referral Databases. Social media platforms like Facebook and Instagram are indispensable tools for this, offering time and cost-efficient ways to connect with prospects and clients. When used strategically, these platforms can rapidly expand your network and provide consistent, meaningful interactions with your audience.
Setting Up Meta Suite for Realtors
To fully harness the power of social media, it’s essential to set up the Meta Business Suite (formerly Facebook Business Suite), which integrates Facebook and Instagram marketing and engagement tools. Here’s how to get started:
- Create a Facebook Business Page
A professional Facebook Business Page is critical for establishing your brand and accessing features like analytics, customer reviews, and advertising tools. Unlike personal profiles, a business page allows you to promote listings, share market insights, and connect with followers on a professional level. - Connect Instagram to Your Facebook Business Page
Integrating Instagram through Meta Business Suite enables you to manage posts, ads, and engagement across both platforms in one place, ensuring consistent branding and messaging. - Access Insights and Scheduling Tools
Meta Suite provides detailed insights into post performance, audience demographics, and engagement. Use the built-in scheduling tools to plan posts in advance, saving time and maintaining a steady stream of content. - Run Targeted Ads
With Meta Suite, you can create customized ad campaigns that target specific audiences based on location, interests, and behaviors—perfect for showcasing your listings or building awareness in your local market.
Resources to Optimize Your Setup
To maximize your effectiveness:
- Watch the FMO Media Social Media Training video for step-by-step guidance on optimizing your Facebook presence.
- Refer to documents like “Icenhower Time to Get Social” and “Icenhower Social Media Profile” for in-depth strategies tailored for real estate professionals.
By leveraging the Meta Suite and maintaining a focused, strategic approach to social media, real estate agents can grow their databases, enhance their online visibility, and build lasting relationships with potential clients. Stay professional, consistent, and purposeful to make your social media efforts a valuable part of your business.
Set up your Facebook business Page
Social Media Training: Creating a Facebook Business Page
Social Media Training: Optimizing Your Facebook Profile
Icenhower Social Media Profile
RESOURCES: For complete training modules go to the Silvercreek Success Icenhower Training Suite and complete the Social Media & Digital Marketing Online Masterclass for Agents Module
